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Research papers

How we see the world without seeing it

This presentation describes a digiqual study applying a new way of exploring the drivers of the current smartphone app boom. Using a hybrid approach, 'tested and trusted' and never-used-before qualitative techniques were combined to gather truly...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Ute Rademacher, Josephin Wandt
Company: Colibri Research
March 17, 2013
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Citation

Rademacher and Wandt (2013a, March 17). How we see the world without seeing it. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/how-we-see-the-world-without-seeing-it